Household goods
8 brands ranked. Median 2.06 g per visit, 0.38 g above the index median.
Where Household goods sits in the cohort
rank 1 · 0.49 grank 107 · 7.65 g
Grades A+ to E: up to 0.36 g. No company here.
- A+up to 0.040 g0 companies
- Aup to 0.079 g0 companies
- Bup to 0.145 g0 companies
- Cup to 0.209 g0 companies
- Dup to 0.278 g0 companies
- Eup to 0.359 g0 companies
- Fabove 0.359 g107 companies
well under the medianunder the medianover the medianmore than 1.6× the medianmore than 2.6× the median
Household goods's companies are the highlighted bars; the rest of the field is dimmed.
Household goods ranking
| ? | ? | ? | ? | ? | ? |
|---|---|---|---|---|---|
| 22 | EcoverHousehold goods | 1.07 g | 6.5 MB | lightest 25% | 100% |
| 44 | LegoHousehold goods | 1.48 g | 11.0 MB | lighter half | 35% |
| 63 | Seventh GenerationHousehold goods · part of Unilever | 1.80 g | 12.7 MB | heavier half | 90% |
| 70 | Grove CollaborativeHousehold goods | 1.96 g | 14.0 MB | heavier half | 76% |
| 73 | ThankyouHousehold goods | 2.16 g | 14.7 MB | heavier half | 100% |
| 77 | Klean KanteenHousehold goods | 2.37 g | 16.3 MB | heavier half | 96% |
| 93 | BluelandHousehold goods | 3.23 g | 19.5 MB | heaviest 25% | 89% |
| 95 | Who Gives A CrapHousehold goods | 3.49 g | 9.6 MB | heaviest 25% | 98% |
Couldn't measure fairly
Too little of their site could be measured to publish a fair number (1)
- Unilever: 2 pages, 3% of traffic
Every withheld company is re-checked at the next monthly crawl. See all withheld companies.
Other sectors: Automotive · Beauty and personal care · Climate tech · Energy · Fashion and apparel · Finance · Food and drink · Industrial · Marketplaces · Media and telecoms · Retail · Technology · Transport and logistics
Cite this: The Green Blind Spot, 2026-Q3 edition, Baba SEO. https://greenblindspot.com/2026-q3/sector/household-cpg/