Fashion and apparel · rank 56 of 107
No Nasties's website emits 1.71 g of CO2 per visit, 4.8× the worst passing grade.
That is 0.02 g above the cohort median of 1.68 g, and puts the site in the heavier half of the 107 companies ranked this edition.
Grade F on the Sustainable Web Design scale. How grades A+ to F are set.
The numbers behind it
Annual figures cover the 25 pages I measured and estimated organic search traffic only, so the real total is higher. Coverage is published so you can judge how representative the number is.
One visit ≈ a 10-watt LED bulb for 21 minutes. A year of estimated search visits to the pages measured ≈ driving a new car 21,600 km. What these numbers mean
Where this site sits in the cohort
Grades A+ to E: up to 0.36 g. No company here.
- A+up to 0.040 g0 companies
- Aup to 0.079 g0 companies
- Bup to 0.145 g0 companies
- Cup to 0.209 g0 companies
- Dup to 0.278 g0 companies
- Eup to 0.359 g0 companies
- Fabove 0.359 g107 companies
No Nasties is the dark bar. The band along the bottom is every passing grade, A+ to E.
Against the other fashion and apparel companies
Bars share one scale within the sector, lightest first. Fashion and apparel companies I couldn't measure fairly are listed on the withheld page. See all fashion and apparel companies.
Why this company is in the index
Listed because: Markets Fairtrade organic clothing; claims carbon negative.
Claims: Eco-first brand
Inclusion is based on a company's own public claims, never on whether it is a client of mine. How this is measured.
Work at No Nasties? I can show you which pages carry the weight and what it would take to cut it.
Cite this: The Green Blind Spot, 2026-Q3 edition, Baba SEO. https://greenblindspot.com/2026-q3/company/nonasties-in/