The Green Blind Spot 107 companies · measured 2026-09-02

Media and telecoms · rank 1 of 107

0.49grams of CO2 per visit

The Guardian's website emits 0.49 g of CO2 per visit, 1.4× the worst passing grade.

That is 1.19 g below the cohort median of 1.68 g, and puts the site in the lightest 25% of the 107 companies ranked this edition.

Grade F on the Sustainable Web Design scale. How grades A+ to F are set.

The numbers behind it

1 of 3in Media and telecoms
3.0 MBmedian page weight
69.5 tCO2 a year from the pages measured
29 pagesmeasured, covering 24% of traffic
Fgrade, unadjusted scale

Annual figures cover the 29 pages I measured and estimated organic search traffic only, so the real total is higher. Coverage is published so you can judge how representative the number is.

One visit ≈ a 10-watt LED bulb for 6.0 minutes. A year of estimated search visits to the pages measured ≈ driving a new car 718,700 km, or the electricity of 58 Dutch homes. What these numbers mean

Where this site sits in the cohort

rank 1 · 0.49 grank 107 · 7.65 g

Grades A+ to E: up to 0.36 g. No company here.

  1. A+up to 0.040 g0 companies
  2. Aup to 0.079 g0 companies
  3. Bup to 0.145 g0 companies
  4. Cup to 0.209 g0 companies
  5. Dup to 0.278 g0 companies
  6. Eup to 0.359 g0 companies
  7. Fabove 0.359 g107 companies

The Guardian is the dark bar. The band along the bottom is every passing grade, A+ to E.

Against the other media and telecoms companies

The Guardianrank 1 overall · lightest 25% 0.49 g
Telefonicarank 15 overall · lightest 25% 0.93 g
BTrank 85 overall · heaviest 25% 2.78 g

Bars share one scale within the sector, lightest first. See all media and telecoms companies.

Why this company is in the index

Listed because: Guardian Media Group B Corp certified 2023 score 100.9.

Claims: B Corp certified

Inclusion is based on a company's own public claims, never on whether it is a client of mine. How this is measured.

Work at The Guardian? I can show you which pages carry the weight and what it would take to cut it.

Ask what drives this number · Tell me if this looks wrong

Cite this: The Green Blind Spot, 2026-Q3 edition, Baba SEO. https://greenblindspot.com/2026-q3/company/theguardian-com/