Household goods
8 brands ranked. Median 2.35 g per visit, 0.57 g above the index median.
Where Household goods sits in the cohort
Grades A+ to E: up to 0.36 g. 2 companies here.
- A+up to 0.040 g0 companies
- Aup to 0.079 g0 companies
- Bup to 0.145 g1 company
- Cup to 0.209 g0 companies
- Dup to 0.278 g1 company
- Eup to 0.359 g0 companies
- Fabove 0.359 g111 companies
well under the medianunder the medianover the medianmore than 1.6× the medianmore than 2.6× the median
Household goods's companies are the highlighted bars; the rest of the field is dimmed.
Household goods ranking
| ? | ? | ? | ? | ? | ? |
|---|---|---|---|---|---|
| 24 | EcoverHousehold goods | 1.08 g | 6.6 MB | lightest 25% | 100% |
| 59 | Seventh GenerationHousehold goods · part of Unilever | 1.79 g | 11.0 MB | heavier half | 91% |
| 61 | Grove CollaborativeHousehold goods | 1.80 g | 13.6 MB | heavier half | 75% |
| 78 | ThankyouHousehold goods | 2.31 g | 15.5 MB | heavier half | 100% |
| 80 | LegoHousehold goods | 2.38 g | 10.4 MB | heavier half | 34% |
| 82 | Klean KanteenHousehold goods | 2.53 g | 17.2 MB | heavier half | 96% |
| 83 | BluelandHousehold goods | 2.65 g | 14.0 MB | heavier half | 91% |
| 102 | Who Gives A CrapHousehold goods | 3.74 g | 9.4 MB | heaviest 25% | 98% |
Couldn't measure fairly
Too little of their site could be measured to publish a fair number (1)
- Unilever: 2 pages, 3% of traffic
Every withheld company is re-checked at the next monthly crawl. See all withheld companies.
Other sectors: Automotive · Beauty and personal care · Climate tech · Energy · Fashion and apparel · Finance · Food and drink · Industrial · Marketplaces · Media and telecoms · Retail · Sustainable web · Technology · Transport and logistics
Cite this: The Green Blind Spot, 2026-Q4 edition, Baba SEO. https://greenblindspot.com/2026-q4/sector/household-cpg/