The Green Blind Spot 113 companies · measured 2026-10-02

Beauty and personal care · rank 106 of 113

4.01grams of CO2 per visit

Davines's website emits 4.01 g of CO2 per visit, 11.2× the worst passing grade.

That is 2.24 g above the cohort median of 1.78 g, and puts the site in the heaviest 25% of the 113 companies ranked this edition.

Grade F on the Sustainable Web Design scale. How grades A+ to F are set.

The numbers behind it

6 of 6in Beauty and personal care
26.3 MBmedian page weight
22.2 tCO2 a year from the pages measured
30 pagesmeasured, covering 55% of traffic
Fgrade, unadjusted scale

Annual figures cover the 30 pages I measured and estimated organic search traffic only, so the real total is higher. Coverage is published so you can judge how representative the number is.

One visit ≈ a 10-watt LED bulb for 49 minutes. A year of estimated search visits to the pages measured ≈ driving a new car 229,100 km, or the electricity of 18 Dutch homes. What these numbers mean

Where this site sits in the cohort

rank 1 · 0.11 grank 113 · 7.60 g

Grades A+ to E: up to 0.36 g. 2 companies here.

  1. A+up to 0.040 g0 companies
  2. Aup to 0.079 g0 companies
  3. Bup to 0.145 g1 company
  4. Cup to 0.209 g0 companies
  5. Dup to 0.278 g1 company
  6. Eup to 0.359 g0 companies
  7. Fabove 0.359 g111 companies

Davines is the dark bar. The band along the bottom is every passing grade, A+ to E.

Against the other beauty and personal care companies

L'Orealrank 5 overall · lightest 25% 0.61 g
Weledarank 9 overall · lightest 25% 0.69 g
Wildrank 50 overall · lighter half 1.61 g
Naturarank 55 overall · lighter half 1.74 g
Ethiquerank 81 overall · heavier half 2.39 g
Davinesrank 106 overall · heaviest 25% 4.01 g

Bars share one scale within the sector, lightest first. Beauty and personal care companies I couldn't measure fairly are listed on the withheld page. See all beauty and personal care companies.

Why this company is in the index

Listed because: B Corp certified 2016.

Claims: B Corp certified

Inclusion is based on a company's own public claims, never on whether it is a client of mine. How this is measured.

Work at Davines? I can show you which pages carry the weight and what it would take to cut it.

Ask what drives this number · Tell me if this looks wrong

Cite this: The Green Blind Spot, 2026-Q4 edition, Baba SEO. https://greenblindspot.com/2026-q4/company/davines-com/