The Green Blind Spot 113 companies · measured 2026-10-02

Beauty and personal care

6 brands ranked. Median 1.67 g per visit, 0.10 g below the index median.

Where Beauty and personal care sits in the cohort

rank 1 · 0.11 grank 113 · 7.60 g

Grades A+ to E: up to 0.36 g. 2 companies here.

  1. A+up to 0.040 g0 companies
  2. Aup to 0.079 g0 companies
  3. Bup to 0.145 g1 company
  4. Cup to 0.209 g0 companies
  5. Dup to 0.278 g1 company
  6. Eup to 0.359 g0 companies
  7. Fabove 0.359 g111 companies

well under the medianunder the medianover the medianmore than 1.6× the medianmore than 2.6× the median

Beauty and personal care's companies are the highlighted bars; the rest of the field is dimmed.

Beauty and personal care ranking

? ? ? ? ? ?
5 L'OrealBeauty and personal care 0.61 g 4.0 MB lightest 25% 93%
9 WeledaBeauty and personal care 0.69 g 4.9 MB lightest 25% 90%
50 WildBeauty and personal care 1.61 g 7.0 MB lighter half 97%
55 NaturaBeauty and personal care 1.74 g 11.9 MB lighter half 43%
81 EthiqueBeauty and personal care 2.39 g 17.2 MB heavier half 100%
106 DavinesBeauty and personal care 4.01 g 26.3 MB heaviest 25% 55%

Couldn't measure fairly

None of their pages could be loaded for measurement (1)

None of the pages requested could be loaded for an independent measurement.

Too little of their site could be measured to publish a fair number (1)

  • Lush: 1 page, 24% of traffic

Every withheld company is re-checked at the next monthly crawl. See all withheld companies.

Cite this: The Green Blind Spot, 2026-Q4 edition, Baba SEO. https://greenblindspot.com/2026-q4/sector/beauty/