Seventh Generation's website emits 1.79 g of CO2 per visit, 5.0× the worst passing grade.

The numbers behind it

Annual figures cover the 30 pages I measured and estimated organic search traffic only, so the real total is higher. Coverage is published so you can judge how representative the number is.

One visit ≈ a 10-watt LED bulb for 22 minutes. A year of estimated search visits to the pages measured ≈ driving a new car 125,600 km, or the electricity of 10 Dutch homes. What these numbers mean

Where this site sits in the cohort

Grades A+ to E: up to 0.36 g. 2 companies here.

1. A+up to 0.040 g0 companies
2. Aup to 0.079 g0 companies
3. Bup to 0.145 g1 company
4. Cup to 0.209 g0 companies
5. Dup to 0.278 g1 company
6. Eup to 0.359 g0 companies
7. Fabove 0.359 g111 companies

Seventh Generation is the dark bar. The band along the bottom is every passing grade, A+ to E.

Against the other household goods companies

Bars share one scale within the sector, lightest first. Household goods companies I couldn't measure fairly are listed on the withheld page. See all household goods companies.

Why this company is in the index

Listed because: B Corp since 2007. Part of Unilever.

Claims: B Corp certified · Eco-first brand

Inclusion is based on a company's own public claims, never on whether it is a client of mine. How this is measured.

Work at Seventh Generation? I can show you which pages carry the weight and what it would take to cut it.

Ask what drives this number · Tell me if this looks wrong