Reformation

Fashion and apparel

Not ranked in this edition

Too little of the site could be measured to publish a fair number: 2 pages covering 31% of traffic. This reports what happened during measurement, not a motive.

Ranked fashion and apparel companies

Vejarank 18 overall · lightest 25% 0.91 g

Bombasrank 37 overall · lighter half 1.31 g

No Nastiesrank 38 overall · lighter half 1.32 g

Chloerank 56 overall · lighter half 1.77 g

Houdinirank 58 overall · heavier half 1.79 g

Armedangelsrank 67 overall · heavier half 1.94 g

Girlfriend Collectiverank 69 overall · heavier half 2.06 g

Nikerank 71 overall · heavier half 2.11 g

Elvis & Kresserank 79 overall · heavier half 2.33 g

Tentreerank 84 overall · heavier half 2.68 g

Allbirdsrank 86 overall · heaviest 25% 2.70 g

Organic Basicsrank 87 overall · heaviest 25% 2.71 g

Burberryrank 88 overall · heaviest 25% 2.76 g

Finisterrerank 97 overall · heaviest 25% 3.40 g

Rothy'srank 99 overall · heaviest 25% 3.52 g

Nudie Jeansrank 100 overall · heaviest 25% 3.60 g

TOMSrank 103 overall · heaviest 25% 3.92 g

Outerknownrank 105 overall · heaviest 25% 3.98 g

Thousand Fellrank 109 overall · heaviest 25% 4.47 g

Cotopaxirank 110 overall · heaviest 25% 4.56 g

Stella McCartneyrank 111 overall · heaviest 25% 5.00 g

Bars share one scale within the sector, lightest first. Fashion and apparel companies I couldn't measure fairly are listed on the withheld page. See all fashion and apparel companies.

Why this company is in the index

Listed because: Reports reaching Climate Positive in 2025 via science-based cuts and carbon removal.

Claims: Eco-first brand

Inclusion is based on a company's own public claims, never on whether it is a client of mine. How this is measured.

Work at Reformation? I can show you which pages carry the weight and what it would take to cut it.

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Cite this: The Green Blind Spot, 2026-Q4 edition, Baba SEO. https://greenblindspot.com/2026-q4/company/thereformation-com/