Is that a lot?
One visit to a website is tiny. But the 107 companies ranked here get an estimated 4.1 billion visits a year from search, to the pages I measured. Here is what that adds up to.
1 · One visit
About a 10-watt LED bulb left on for 20 minutes.
The lightest ranked site, The Guardian: 6.0 minutes. The heaviest, NIO: 1.5 hours.
2 · One company, one year
About driving the average new car sold in Europe 22,800 km. Each block is 1,000 km.
The largest, Amazon: 1,888 t, about 19.5 million km by car, or the electricity of 1,600 Dutch homes for a year. Every ranked company's own comparison is on its page. Yearly figures come from estimated search visits to the pages measured.
3 · All 107 ranked companies, one year
About the electricity 5,800 Dutch homes use in a year.
About driving the average new car around the Earth 1,795 times.
Direct, social and paid visits, and pages beyond the ones I measured, are not counted, so the real total is higher.